Sports clubs do tend to us the humble stubby holder as a promo item. The stubby can be a good way of team building with the nickname of each player on each stubby holder.
Personalization is a common thing with people wanting the names of all their teams on the stubby, or just numbers on the back. This also helps when people are drinking with all the same design, you can tell which drink is your by the number/name on the stubby holder.
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Business related to health and sports products are using promotional stubby holders very commonly. This type of products usually displays the icons of any business and brings lot of promotion.
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