Tuesday, August 24, 2010

Overlocked Stubby Holders

Need I say more than this image. Awesome effect, it just gives that bit more polish to the ever growing quality of the wedding stubby holder

Monday, August 23, 2010

Neoprene Stubby Holders

Why Neoprene. Because of its chemical stability it has a very good resistance to heat. This is why Neoprene, or wetsuit rubber, is the best insulator for stubby holders, keeps your drink cool while your hand warm.

Sunday, August 22, 2010

Stubby Holder Quotes

Design is everything in the world of promotional items, so having a well designed Stubby Holder is paramount, but the quote on them can be equally important.

Visual pleasure, be it words or graphics, are what make a stubby holder. From funny quotes to enlightened images of a holiday spots. This is what makes your stubby holder special. So the next time you get one done, think about having something different put on there. "Final Fling Before the Ring" for a Hens night, or something that holds true to you.

Stubby Holders are always about remembering the funny side of the occasion.

Wednesday, August 18, 2010

Other Uses of a Stubby Holder

Stubby holders are not only one of the most prized possessions of the everyday aussie bloke but they do hold a multi function purpose amongst their owners. To hold a beer is the obvious use, the one it was designed for but what about using them for oven mitts? coin holder or even a dog chew toy. I own quite a few and the amount of hours I have seen used up entertain kids with stubby holders has made my parenting job easier. You need only watch a child with a stubby holder and you will see the ingenuity with which they can put it to use. The stubby often acts a throwing device but also you can stack them and have a game of knock-em-downs. So is the ability to play with them the deciding factor as to why its one of the best innovations? No, its the primary use. 

Socialising and drinking are an Australian icon, because of this the humble stubby holder has also become part of this picture. Through creativity we have seen the space on the outside evolve into the mobile billboard, but one not only for a month but the life of the stubby. Alcohol companies first saw this as a way to brand their beer. Not only that but if someone had their logo on someone else's beer, it achieve the role of ambush marketing. This soon turned into the whos who of stubby holders with each beer drinking bloke having a shed full of coolers each man know which was their favourite, which sat pride of place on the shelf.

Pretty soon it was other companies who saw the value and lifeline of the stubby holder. Big business would use them as promotional items to their staff, and new customers, small businesses saw them as a different type of business card, and pretty soon everyone had their logo on a stubbie.

Where was the stubby to go next. With social events being the main drinking location and thus the obvious place for the stubby. Someone soon got the idea to have them personalised for their wedding. This took hold and now 1 in 10 weddings have stubby holders for each guest to help them remember the big day. Witht he lifeline of the cooler being so long, anyone who took a stubbie home would remember your wedding when they slipped a drink into your cooler.

So where to for the stubby holder. Will technology take hold of it? will the stubby get overtaken by another device or idea. Im not sure, the only thing is certain that the stubby has carved itself a piece of Australian history. Even if it does end up in a museum in the future, it will be long remembered for the simplicity of keeping your drink cool.

Monday, August 16, 2010

Kinds of Stubby Holder

There are many different kinds of stubbies but I want to clear a few things up. The main types floating around at the moment are.

• Sublimation Printed stubby holder - Full colour
• Screen Printed Stubby Holder - You pay for each colour
• Heat transfer Stubby Holder - full colour but not a long life as the transfer wears off.

based on these three basic styles of getting your design onto the wetsuit rubber, there are the variations of cut or shape. Stubby Holders come in various shapes.

• Normal - for standard size stubby or can
• Slim - for boutique beer or alcopop
• Zipper - with a zip all the way to the top like a jacket
• Wraparound - with velcro or other method or attaching a flat piece of rubber together.

all of these come at different prices and have different life times. The best thing to do is really understand what you want to use your stubby holder for and how long you want it to last.

a wrap around stubby with a heat transfer design might be great for a promotional item at a sports giveaway, cheap and short life, but if you want a stubby that lasts, you need to go for something more like a traditional stitched and glued sublimation printed stubby holder. The design will last as long as the rubber and it wont fall apart after a few uses.

so the next time you want to get some stubby holders, think about the end use you want them for.

Country Wedding Stubby

SO it might not be the city style wedding your looking for. Lots of people in the country want stubby holders as their wedding bombonieres and so they require images thats suit that environment.

Rolling hills, wheat fields, or rusted corrugated iron fences, all give that country impression.

below are a few images we have seen used for wedding stubby holders

Wedding Stubby Bliss

I loved this illustration for a Wedding Stubby, both hold the key to the others captivity. Im not sure all people think of that way as both people can open up the hearts of the other.

Us here at Soupcan though it was worthy of Wedding Stubby Design of the week.